Copywriting For Direct Mail
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Bad copy can break the best mailing and make the normal sound superb
It's very true. If you open the newspapers and look at the stories your attention always goes to the headline that interests you and catches your eye. Equally if an advertisement looks like a story you are usually more inclined to read it. The worst copy mistakes are often when you write to your prospect and say:
Dear Mr Bloggs,
Re ACME and Sons New Widget
You may be very proud of your new widget but what Mr Bloggs wants to know is what it does for him, how it's going to make his life easier/cheaper. He really doesn't care too much about you and you only have seconds to keep his attention. Try something like...
Announcing the widget that will clear your windscreen in half the time
And then you went on to explain how it worked to save time and effort...I think Mr Bloggs might read a bit more..
This is a common copy mistake we see, a poor headline. We work with our clients to help them get the best possible results from the copy they have written.
It may be that we help re-write the copy, or we put them in touch with a copywriter as a good mailing always starts with good copy...
If you want more information please click above or here to get in touch!
