Data Cleansing

Poor quality data is costing business in the UK  £000's of pounds in wasted print, postage and labour...

The key to getting the best from your mailing is to ensure that the information ("the data") you are working from is the best it can possibly be.   Under the data protection act you have a duty to ensure you keep accurate records for your customers and following the guidelines from the DMA you should ensure you are not mailing consumers who do not want your mail.

We can help you with this by offering you a FREE DATA AUDIT on your data before mailing.   This audit report which we can run on either a business or consumer list shows:-

• Gone Aways - these are not records generated from postal goneaways as these have been shown to be inaccurate but from confirmed sources
• Mailing Preference Scheme - do not mail - consumers/businesses opting out of receiving cold mail.
• Deceased - record marked on the deceased register or bereavement register thus avoiding the upset
• Movers - not only can we show they have moved but dependant on the information available we can show where to - so no more loosing that client contact
• Address Enhancement - fixing poor quality addresses and adding in postcodes
• Duplicate Removal - removing the duplicates and thus saving on print, postage and keeping your clients or prospects happy

Once you have a clean file we can then advise you on the best method of postage sorting to ensure you can get the best possible discounts. You can even qualify for extra postage discounts by ensuring your file is clean...

The audit is FREE you have nothing to loose and everything to gain!

To get more information and ask for your audit click here!