Direct Mail FAQ's
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What is Multi Channel Marketing?
Not a new method of marketing BUT its a way of using additional marketing methods together to ensure you get the best possible result from your marketing campaign.
- Direct Mail Marketing - we offer a full service ranging from the simple single letter to the more complex hand assembled packs with personalisation in full colour or black and white.
- Email Marketing - a follow up or pre mail email can make all the difference to your mailing campaign and the ability to send this quickly with full tracking stats allows you to make the best use of your budget at the best possible price.
- Telemarketing - if done by a profesional telesales company who understand your mailing and requirements is still one of the best forms of ensuring your mailing success and we have an experienced telemarketing team ready and waiting for your requirements
Can you give me a ball park figure?
- Postage
- Number of pages
- Envelopes
- Data supply or cleansed
And all of these go to create a price that is right for your mailing. We pride ourselves in giving accurate quotes and explaining clearly to you the options available so you can make an informed choice. So if we ask more questions than the last company you spoke to it's because we care and want you to have the best deal.
And if you dont understand why we ask a particular question or you dont think we have asked enough then please tell us.
Need that quote in hurry click here or above to make a Free Call back
How green can direct mail be?
- Clean your data - it is estimated that over 10% of households move each year so by removing the goneaways you mail less.
- Use recycled envelopes or paper
- Reduce the amount of ink that you fill the page with - less ink is less damage.
- Target more precisely your target audience when buying data..
- Encourage the reciepient of your mailing to recycle it when finished
- If using polybags look to see if you can mail out in polythene that can be Recycled..
If you have a concern or a question about making your next direct mail campaign greener please either click here or use the contact form at the top of the screen!
What response rate should I get from my mailing?
The acutal response rate you get from a mailing is dependant on numerous factors, some of these being
- Type of list you are writing to - is it a cold list ("bought in not owned by you") or is it a client list
- The type of offer you are making?
- The copy you are sending?
- How you are posting?
- When are you posting?
- If you are going to followup, and how?
For example on a cold mailing we would estimate response rates to go from 0%-3% for an initial mailing. This may then make you wonder if it is cost effective for you to mail but it all depends on the value of the product /service you are looking to sell?
For example an estate agent selling a house may only require 1 response from a mailing of 5000 to pay for his mailing! But on the other hand if you are selling a widget costing £19.99 you may require 100's of responses to break even.
The quality of your data, if its clean , if your mailing is well written with strong copywriting all add up to the response rate you might get. So if your looking for some help to get the best response rate please click our free call back and pop your details on the form and we will be in touch soon.
What does downstream access mean?
Downstream Access is good for your business because....
- It saves you money - the downstream access price is usually cheaper than Royal Mail's comparative products
- It's a faster service - most downstream access providers get the post to Royal Mail and out to the door in 2/3 days
- It's more trackable - as post Downstream providers originated as couriers when the post leaves a mailling house each bag of post is tracked to the relevant postal depot - therefore if there is an issue with response or queries regarding non delivery it is easier to prove that the "cheque is in the post"
- You dont have to use the M logo - associated with bulk mailings which helps with the overall open rate.
We work with the largest downstream providers and by doing so can pass on to you the discounts and knowledge we have gained. Interested in finding out more then please either click here or at the top of the page to get in touch!
What is Direct Mail?
"wisegeek.com"
"Direct mail is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers. Bulk-mail rates are used to lower the cost of the mailing, and targeted mailing lists are used to maximize potential response."
But we think our favourite answer comes from "businessburrito.com"
"
First, in answer to what is direct mail, it's any printed advertising message such as ads, letters, or other solicitations that it is delivered via the postal system (and sometimes by other contract carriers like FedEx and UPS) to a specific group of consumers. What's more, direct mail is the third largest media expenditure, right behind television and newspaper!
As to why you should use direct mail…direct mail lets you hone in on your audience in a very specific and targeted fashion. Because of this, you don’t waste nearly as many of your marketing dollars as when you go for mass appeal."
We believe direct mail if done consistently accurately and with care and precision is the most cost effective method of getting your message to your target audience.
If you would like more information or have a difference of opinion on what direct mail is please let us know by clicking here or above!
