How green can direct mail be?
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Here are some hints and tips for those wishing to make your mailings greener and thus reduce your carbon footprint
- Clean your data - it is estimated that over 10% of households move each year so by removing the goneaways you mail less.
- Use recycled envelopes or paper
- Reduce the amount of ink that you fill the page with - less ink is less damage.
- Target more precisely your target audience when buying data..
- Encourage the reciepient of your mailing to recycle it when finished
- If using polybags look to see if you can mail out in polythene that can be Recycled..
If you have a concern or a question about making your next direct mail campaign greener please either click here or use the contact form at the top of the screen!
