What response rate should I get from my mailing?
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The acutal response rate you get from a mailing is dependant on numerous factors, some of these being
- Type of list you are writing to - is it a cold list ("bought in not owned by you") or is it a client list
- The type of offer you are making?
- The copy you are sending?
- How you are posting?
- When are you posting?
- If you are going to followup, and how?
For example on a cold mailing we would estimate response rates to go from 0%-3% for an initial mailing. This may then make you wonder if it is cost effective for you to mail but it all depends on the value of the product /service you are looking to sell?
For example an estate agent selling a house may only require 1 response from a mailing of 5000 to pay for his mailing! But on the other hand if you are selling a widget costing £19.99 you may require 100's of responses to break even.
The quality of your data, if its clean , if your mailing is well written with strong copywriting all add up to the response rate you might get. So if your looking for some help to get the best response rate please click our free call back and pop your details on the form and we will be in touch soon.
