ROI Graph


					Return on Sale/Let
Mailing	Typical	Response	No of	Conversions
Size	Cost	Rate	Responses		500	1000	1500	2000	2500	3000	5000	10000	20000
5000	£1470	0.02%	1	1	500	1000	1500	2000	2500	3000	5000	10000	20000
		0.04%	2	2	1000	2000	3000	4000	5000	6000	10000	20000	40000
		0.06%	3	3	1500	3000	4500	6000	7500	9000	15000	30000	60000
		0.08%	4	4	2000	4000	6000	8000	10000	12000	20000	40000	80000
		0.10%	5	5	2500	5000	7500	10000	12500	15000	25000	50000	100000
		0.12%	6	6	3000	6000	9000	12000	15000	18000	30000	60000	120000
		0.14%	7	7	3500	7000	10500	14000	17500	21000	35000	70000	140000
		0.16%	8	8	4000	8000	12000	16000	20000	24000	40000	80000	160000
		0.18%	9	9	4500	9000	13500	18000	22500	27000	45000	90000	180000
		0.20%	10	10	5000	10000	15000	20000	25000	30000	50000	100000	200000

10000	£2850	0.02%	2	1	1000	2000	3000	4000	5000	6000	10000	20000	40000
		0.04%	4	2	2000	4000	6000	8000	10000	12000	20000	40000	80000
		0.06%	6	3	3000	6000	9000	12000	15000	18000	30000	60000	120000
		0.08%	8	4	4000	8000	12000	16000	20000	24000	40000	80000	160000
		0.10%	10	5	5000	10000	15000	20000	25000	30000	50000	100000	200000
		0.12%	12	6	6000	12000	18000	24000	30000	36000	60000	120000	240000
		0.14%	14	7	7000	14000	21000	28000	35000	42000	70000	140000	280000
		0.16%	16	8	8000	16000	24000	32000	40000	48000	80000	160000	320000
		0.18%	18	9	9000	18000	27000	36000	45000	54000	90000	180000	360000
		0.20%	20	10	10000	20000	30000	40000	50000	60000	100000	200000	400000

15000	£4230	0.02%	3	1	1500	3000	4500	6000	7500	9000	15000	30000	60000
		0.04%	6	2	3000	6000	9000	12000	15000	18000	30000	60000	120000
		0.06%	9	3	4500	9000	13500	18000	22500	27000	45000	90000	180000
		0.08%	12	4	6000	12000	18000	24000	30000	36000	60000	120000	240000
		0.10%	15	5	7500	15000	22500	30000	37500	45000	75000	150000	300000
		0.12%	18	6	9000	18000	27000	36000	45000	54000	90000	180000	360000
		0.14%	21	7	10500	21000	31500	42000	52500	63000	105000	210000	420000
		0.16%	24	8	12000	24000	36000	48000	60000	72000	120000	240000	480000
		0.18%	27	9	13500	27000	40500	54000	67500	81000	135000	270000	540000
		0.20%	30	10	15000	30000	45000	60000	75000	90000	150000	300000	600000

20000	£5610	0.02%	4	1	2000	4000	6000	8000	10000	12000	20000	40000	80000
		0.04%	8	2	4000	8000	12000	16000	20000	24000	40000	80000	160000
		0.06%	12	3	6000	12000	18000	24000	30000	36000	60000	120000	240000
		0.08%	16	4	8000	16000	24000	32000	40000	48000	80000	160000	320000
		0.10%	20	5	10000	20000	30000	40000	50000	60000	100000	200000	400000
		0.12%	24	6	12000	24000	36000	48000	60000	72000	120000	240000	480000
		0.14%	28	7	14000	28000	42000	56000	70000	84000	140000	280000	560000
		0.16%	32	8	16000	32000	48000	64000	80000	96000	160000	320000	640000
		0.18%	36	9	18000	36000	54000	72000	90000	108000	180000	360000	720000
		0.20%	40	10	20000	40000	60000	80000	100000	120000	200000	400000	800000

ROI Graph

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