Sustainable Mail the easy was to save you time and money...
Sustainable mail is the product from Royal Mail, it’s not only based on you using materials that can be easily recycled and that are from recycled supplies BUT also on you keeping your data clean and accurate. BUT if this proves to be an obstacle to you using the new discounts Direct Mail Service can help. We have a wealth of experience on materials and printing and more importantly data hygiene. If this was all we offered then you may feel that you could do this yourself? …
FREE Suppressions and documented procedures
Yes, as part of the service to you to ensure you meet the requirements for Sustainable Mail we will hold your suppression file and suppress your files free of charge. Not only that but we will provide you with a document proving that this procedure is in place thus ensuring that you qualify for the extra discounts on Sustainable Mail.
The end of brown envelopes and poly
Sustainable mail cannot be used with manila or poly bagged mailings, we will continue to offer this service on the standard royal mail services and can offer you assistance in transferring your mail to the Sustainable Mail service where relevant or helping you find better discounts.
More than one level to Sustainable Mail
If you want to receive more discounts then you have to do more work? This may sound logically but the extra work could put you off BUT if I told you there was a solution that would mean hardly any extra effort on your behalf I am sure you would be interested?
Intermediate level Sustainable Mail
* All customer and prospect data must be screened against goneaways and deceased lists
* Each item must have information on how the addresses can register to unsubscribe
* All returns as deceased or gone-aways or opt-out must be processed within 3 months
* Your files must be 95% accurately postcode to the Postal Address file…
Does this look like a lot of extra effort?
Direct Mail Service has the facilities already in place to screen your data, we already process gone-aways for clients on a daily basis and can also clean your files against PAF – so by using the Direct Mail Service there is no real extra effort.
So apart from being more environmentally friendly what other benefits do you get from Sustainable Mail?
The first benefits are probably what you expect…
* Less Postage – so less cost on the budget
* Less Returns – less time taken processing, sorting , opening.
* Less Wasted Mail Packs – lower print costs, quicker production of mailings.
BUT the others
* Higher perceived ethics – your customer/prospect will see that you are being kinder to the environment and that you also care by giving them the option to change preferences.
* Higher response rate – as you have removed the deceased/goneaways away the response rate will not be dented by the postal returns.
* Higher satisfaction in your customer service or order processing areas as they will not be dealing with so many people complaining about deceased mailing’s or gone-aways.
OK, it all sounds good but Sustainable Mail is not quite right for me!
If you like the principles of Sustainable Mail, cleaner data, better customer satisfaction but cannot go down the greener route in full we can still help you. We offer the same data cleaning and data hygiene services and can still advise you on the best discounts. Please fill in the contact form below with your enquiry.
Help I am still confused about Sustainable Mail!
If you would like some help on using sustainable mail for your next mailing then please fill in the contact form below or you could click this link to download the pdf on sustainable mail.
plus many many more..