What is Direct Mail?
"wisegeek.com"
"Direct mail is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers. Bulk-mail rates are used to lower the cost of the mailing, and targeted mailing lists are used to maximize potential response."
But we think our favourite answer comes from "businessburrito.com"
"
First, in answer to what is direct mail, it's any printed advertising message such as ads, letters, or other solicitations that it is delivered via the postal system (and sometimes by other contract carriers like FedEx and UPS) to a specific group of consumers. What's more, direct mail is the third largest media expenditure, right behind television and newspaper!
As to why you should use direct mail…direct mail lets you hone in on your audience in a very specific and targeted fashion. Because of this, you don’t waste nearly as many of your marketing dollars as when you go for mass appeal."
We believe direct mail if done consistently accurately and with care and precision is the most cost effective method of getting your message to your target audience.
If you would like more information or have a difference of opinion on what direct mail is please let us know by clicking here or above!